SPECIAL OFFER – CERTIFIED SALES TRAINING

Digital Media Sales Certification!

Our Certified Sales Training workshop is a self-paced, fully online training program covering everything you need to know to break into the growing (and in high-demand) areas of buying and selling of online media. Created in partnership with the IAB (Interactive Advertising Bureau – iab.com) this training has been created to provide the insights and understanding needed to sit for the IAB’s Sales Certification Exam.

This course bundle includes over 30 hours’ worth of instructional video and workshop exercises covering The Digital Advertising Universe and Digital Campaign Management training areas and has been especially designed and created  to provide traditional media salespeople, along with those new to media sales, with a foundational look at online media channels and the options they offer online advertisers. This intensive course is made up of the lesson areas listed below.

This training has been designed to be completed in 4 to 12 weeks and normally lists for $849 per seat. BUT, because you are seeing this special listing through spidergraham.com, you can sign-up for a full 50% off ($424). To get this discount, when enrolling use the special code: sgsite2016.

You can learn more at www.certifiedsalestraining.com.

 

The Digital Advertising Universe (Total Course Time – 16:46:31)

Lesson 1: Exploring Marketing Models (1:48:59)
Lesson 1: Marketing Overview (26:35)
Lesson 1: Marketing Fundamentals (29:58)
Lesson 1: The Human Experience (16:11)
Lesson 1: Consumer Buying Models (20:21)
Lesson 1: Workshop-Creating Targeted Messages (15:54)
Lesson 1: Workshop Handouts
Lesson 1 Quiz

Lesson 2: Understanding the Advertising Ecosystem (1:33:17)
Lesson 2: The Digital Media Landscape (30:47)
Lesson 2: The Advertising Cycle (9:38)
Lesson 2: Traditional Media Types (18:02)
Lesson 2: Workshop Handouts
Lesson 2: Traditional Media Channels (18:56)
Lesson 2 Quiz

Lesson 3: Exploring Digital Advertising (1:02:09)
Lesson 3: Digital Advertising Overview (23:29)
Lesson 3: Digital Display Media Formats (24:30)
Lesson 3: Digital Channels Workshop Handout
Lesson 3: Digital Display Advertising (14:10)
Lesson 3 Quiz

Lesson 4: Rich Media Features and Formats (1:08:37)
Lesson 4: Rich Media Evolution (41:36)
Lesson 4: Rich Video Features (11:55)
Lesson 4: Rich Media Ad Selling (15:06)
Lesson 4 Quiz

Lesson 5: Search Engine Marketing (2:18:37)
Lesson 5: SEM Overview (59:29)
Lesson 5: Exploring Google (28:11)
Lesson 5: Google AdSense and Analytics (30:30)
Lesson 5: SEM Keyword Strategies (20:27)
Lesson 5: Search Ad Creation Workshop Handout
Lesson 5 Quiz
Lesson 6: Search Engine Optimization (1:34:15)
Lesson 6: SEO Evolution (20:43)
Lesson 6: On-Page Optimization (23:05)
Lesson 6: Workshop – SEO Site Analysis (35:28)
Lesson 6: Off-Page Optimization (14:59)
Lesson 6 Quiz

Lesson 7: Email Marketing (1:29:06)
Lesson 7: Email Marketing Overview (19:26)
Lesson 7: Email Marketing Best Practices (47:41)
Lesson 7: Email Marketing Pitfalls to Avoid (21:59)
Lesson 7 Quiz

Lesson 8: Social Media Marketing (4:42:24)
Lesson 8: The Social Media Revolution (25:10)
Lesson 8: Social Media Marketing Strategies (29:56)
Lesson 8: Developing an SMM Voice (32:38)
Lesson 8: Exploring the Blogosphere (1:20:45)
Lesson 8: Social Media Networks – Facebook (47:53)
Lesson 8: Social Media Networks – YouTube (34:43)
Lesson 8: The Content on Demand Ecosystem (31:19)

Lesson 9: Mobile Marketing (1:09:07)
Lesson 9: Mobile Revolution (27:14)
Lesson 9: Mobile Strategies (27:48)
Lesson 9: Mobile Targeting & Measurement (14:05)
Lesson 9 Quiz

Digital Marketing Management (Total Course Time – 10:23:33)

Lesson 10: Online Audience Targeting (1:52:06)
Lesson 10: Audience Targeting Overview (14:26)
Lesson 10: Audience Targeting Hierarchy (29:52)
Lesson 10: Behavioral Targeting (19:16)
Lesson 10: Cluster & Segment Targeting (24:20)
Lesson 10: Emerging Targeting Models (24:12)
Lesson 10 Quiz

Lesson 11: Advertising Operations (2:17:27)
Lesson 11: Defining Ad Ops (16:05)
Lesson 11: The Ad Ops Ecosystem (28:20)
Lesson 11: Digital Ad Delivery (18:40)
Lesson 11: Ad Ops Strategies (9:23)
Lesson 11: Deciphering Insertion Orders (37:13)
Lesson 11: Media Math Overview (27:46)
Lesson 11 Quiz

Lesson 12: Digital Measurement and Analytics (2:23:04)
Lesson 12: Why Measure? (35:29)
Lesson 12: Defining Digital Measurement (17:52)
Lesson 12: Research Methods and Sources (35:28)
Lesson 12: Web and Site Analytics (16:02)
Lesson 12: Channel Research Tools (38:13)
Lesson 12 Quiz

Lesson 13: Responding to RFPs (1:26:27)
Lesson 13: How to Respond to Digital RFPs (39:18)
Lesson 13: Obstacles that Sellers Face (27.46)
Lesson 13: Questions and Answers (8:04)
Lesson 13: Workshop Overview (2:14)
Lesson 13: Sample RFPs 1
Lesson 13: Workshop Explanation (9:05)
Lesson 13 Quiz

Lesson 14: Digital Advertising Sales Strategies (1:37:38)
Lesson 14: Digital Media Landscape (59:43)
Lesson 14: Digital Ad Creative Strategies (21:55)
Lesson 14: Digital Campaign Evaluation Workshop (1:28)
Lesson 14: Digital Campaign Evaluation Workshop – Review (14:32)
Lesson 14 Quiz

Lesson 15: Ad Verification Guidelines (46:51)
Lesson 15: Ad Verification Guidelines (46:51)

Digital Media Planning & Emerging Technologies

Native Advertising Sales Workshop

Lesson 1: Defining Native Advertising (40:07)
Lesson 1: The Native Advertising Portfolio (38:30)
Lesson 1: Native Advertising Benefits & Challenges (20:59)
Lesson 1: Native Advertising Selling Strategies (39:58)
Lesson 1: Native Advertising Workshop1 Handout

Programmatic Buying and Selling Workshop

Lesson 2:The Programmatic Buying Landscape (51:04)
Lesson 2: Programmatic Buying Growth Projections (31:41)
Lesson 2: Programmatic Buying Goal Setting Practices (36:38)

Subscribers to Certified Sales Training get a full year of access to digital media selling instruction that is cutting edge and actionable.

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