Several years ago I went for a long walk in the woods near where I lived. During the hours I spent wandering, my mind was searching for an answer to the question ‘what is my ultimate mission as a business owner, educator and as a person?’

Like many deep questions, the answer that eventually came to me was almost laughably simple: My mission is simply to Empower Others.

That moment caused me to change my whole perspective on how I help my clients get the best possible results out of their digital advertising campaigns. It helped me to create better and more insightful training workshops that focus on the ‘real’ needs of digital marketing professionals.

Every day I create content and understanding for people just like you through the books and articles I write.  I infuse the workshops and other training materials I create with insights, knowledge and hands-on experiences so that the people who attend my training programs leave with a real understanding of ‘how to’ and not just a binder filled with notes.

My ongoing reward is that I have been able to work with some of the best minds in my industry, have created tremendous friendships and have helped literally thousands of people understand and reach their digital marketing goals. Trust me when I tell you that I have the best job in the world!

I created this site as a way to share some of my experiences and knowledge with people just like you. If you look around a little you will find free training videos, eBooks, podcasts and Webinars that I’m sure will be of value to you. If you’re willing to check out the subscribe link above, I will make you one of my inner-circle VIPs and share with you thoughts and materials only available through my monthly email newsletter.

I’m glad you found your way here. Let’s find a good excuse to work together in the future!


Path Through the Woods


Rob ‘Spider’ Graham is a 20 year veteran of the digital media buying, selling and production industries and has served as the CEO of a multimedia development company; the head of sales for a rich media advertising agency, as an interactive marketing strategist; a rich media production specialist; a web analytics consultant; a corporate trainer and seminar leader and a Chief Marketing Officer.

He is currently the Founder & CEO of Trainingcraft, LLC, a company providing digital advertising, marketing and sales consulting and training solutions to publishers and advertisers.  Their www.certifiedsalestraining.com site offers digital media sales training for publisher sales teams.

Spider works with a number of training partners including the Interactive Advertising Bureau (IAB.net), The American Management Association (AMAnet.org)  and eConsultancy (econsultancy.com) as well as providing direct training solutions through companies like MotivityMarketing, Strativity, Vox Media, Turner Media and American Cities Business Journals.

When he isn’t on the road presenting training workshops, Spider splits his time between the college classroom (he has been a professor at Harvard University, Emerson College and the University of Massachusetts – Lowell, Quinnipiac College and currently, Baruch College in New York City) where he teaches classes on Digital Media Development, Web Store Creation, Software Programming, Business Strategies and Interactive Marketing Best Practices.

He is the author of “Fishing From a Barrel,” a guide to using audience targeting in online advertising, and “Advertising Interactively,” which explores the development and uses of rich-media-based advertising, and most recent the Co-Author of “Taking Down Goliath”, a book on digital marketing strategies for small and medium sized businesses. He has been an industry columnist covering interactive marketing, digital media and audience targeting topics through ClickZ.com, MediaPost,com and iMediaConnection.com since 1999. He currently writes a bi-monthly column for bizjournals.com and CoInvent.co.

Need help getting your digital campaign off the ground? Need a guide who knows his stuff and can make you look like a rock star? Give Spider a call at 781-910-4221 (yes, that’s his actual cell phone number!) or email him at spider@spidergraham.com to get a good conversation started.

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